Raise your hand if you’re addicted to trying new beauty products. Yeah, my hand is up, and sites like Amazon have made it so much easier to indulge in the hottest serums, mascaras, and glosses. But, can I let you in on a not-so-well-kept secret? Amazon’s prices are cheap, like less than $20 for hyaluronic acid — the same hyaluronic acid that the big beauty companies attach a hefty price tag to — or four bucks for the glossiest and most color-saturated buttery swipe of color for your lips.
I don’t recommend going down the rabbit hole of searching for new beauty finds on Amazon, which is fine because I’ve done the messy work for you. You’re welcome. I found some great deals on Amazon’s very own Belei beauty line, a cult-favorite mascara with more than 165,000 reviews and a marshmallow whip maker that I swear isn’t for the kitchen. From No. 1 to No. 37, I’ve stocked this list with more than three dozen beauty products I’d like to try…and I think you will, too.
You will love our editor’s curated product picks! FYI: We are an Amazon affiliate partner and may get a share of the sale of your purchase (at no cost to you).
Hydrate With Hyaluronic Acid
Hyaluronic acid doesn’t have to be expensive, but yet — somehow — it is. Everywhere except Amazon, that is, which unveiled its own beauty line, Belei, and includes this hydrating hyaluronic acid serum. Made in a unique gel texture, hyaluronic acid is like your skin’s BFF, evening out your complexion, lessening wrinkles, and making you look more hydrated overall.
Gloss Like Buttah, It’s Like Buttah!
I’m a sucker for lip balms and glosses, especially one with a name like “butter gloss.” I mean, c’mon! Who doesn’t want something buttery soft on their kisser? NYX is a favorite line of the budget-conscious because most of their goodies don’t cost much more than a few bucks. This butter gloss is just $4 and some change and comes in a variety of colors that look great on all skin tones.
Try Out A Different Kind Of Mask
There’s something oddly appealing about charcoal masks, watching them dry and then softening them to remove and reveal revitalized skin below. This charcoal balancing mask from Amazon’s Belei line helps balance your skin with charcoal for a deep clean and hyaluronic acid for moisture. This one won a SELF Healthy Beauty Award in 2019 for its effects on combo skin.
Get Growing With A Biotin Supplement
Raise your hand if you take a multivitamin every day. Or, um, raise your hand if you know you should take a multivitamin every day and have good intentions but poor follow-through? Yeah, I’m somewhere between the two. Biotin is a great supplement to add (in addition to your multi) because it supports metabolism and helps maintain healthy skin and hair. Who doesn’t want healthy skin and hair?
This Makeup Primer Works Overtime
I have a love/hate relationship with makeup, mostly because it doesn’t like to stay on my face after I’ve spent hours carefully applying it. It wasn’t until I used this pearl powder primer that my eyeshadow lasted through the night. Its cruelty-free and lightweight formula enriches the appearance of skin, conceals discoloration, and balances complexion. Perfect for every skin type. I was so excited, I got the face primer too! If you don’t thank me now, you’ll Thank Me Later…
Retinol That Won’t Break The Bank
It’s another Belei selection that comes in right around 20 bucks, this time for a retinol refining moisturizer that releases vitamin A to the skin over the course of the day or night. Retinol is another skin friend, helping increase your collagen production and minimizing fine lines and wrinkles in the process. Hey, don’t wait until you’re in your 40s to figure out this skin stuff; preventive skin care starts now!
Treat Your Tresses With Olaplex
If you’ve had a salon appointment for your hair lately, it’s possible your stylist used an assortment of Olaplex products on your hair. Now, you can use Olaplex — specifically its No. 3 hair perfector — at home. Hair perfector is designed to do just that, reducing breakage and visibly strengthening hair to improve your mane’s look and feel. Amazon considers it “professional beauty,” but you can snag it for just $28.
Don’t Develop A Complex
Do you struggle with dry skin? I certainly do, some months more than others. This bio-complex moisturizer is designed for you dry skin folks with high levels of hyaluronic acid blended with squalene and glycerin. The combo will lock in moisture for hours, so you won’t feel dry as a bone by lunchtime. Reapply whenever your skin needs a moisture boost. It has no parabens, fragrances, sulfates, or phthalates.
You’ll Be A Queen With Lash Princess
This is THE ONE, folks, the mascara that has spawned an Amazon craze with more than 165,000 reviews. Essence Cosmetics’ Lash Princess gives you dramatic volume and length without clumps or globs. And, it claims to go all day without fading or flaking. One reviewer had this to say: “I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look.”
This Multi-Stick Does It All
No lie, I bought one of these (Bourdeaux glow if you’re nosy) and promptly decided I need them all. HAN Skin Care Cosmetics has created an essential makeup bag item here with its all-natural multi-stick. This stick is small enough to fit in your pocket and can deliver a gorgeous swipe of color for eyes, lips, and cheeks. Excuse me while I go add cherry cosmos and toasted nutmeg to my cart.
Whip It, Whip It Real Good
It sounds like a kitchen gadget and looks like a kitchen gadget, but it’s 100 percent designed for your bathroom. This marshmallow whip maker transforms any cleanser into a rich, marshmallow-like foam for a more luxurious skincare routine. And, it only takes a little bit of cleanser to create voluminous foam, which extends the life of your products, saving you money in the long run.
Add This To Your Dry Shampoo Collection
I know it seems counterintuitive that a brand with the word “oil” in its name could possibly come up with a dry shampoo that’s any good, but here we are. Moroccanoil has created this jumbo-sized dry shampoo in shades good for both light and dark tones. You can, of course, buy a smaller size (peep this link), but why would you want to? Go big or go home.
Vitamin C For Beauty From The Inside Out
Looking for a way to add more vitamin C into your life without drinking a gallon of OJ every day? Belei’s vitamin C + hyaluronic acid serum is like OJ for your face. This lightweight serum uses vitamin C to promote skin clarity and brightness with hyaluronic acid, leaving the skin feeling hydrated and refreshed. It’s another great-buy skincare item you can snag for right around $20.
Top It Off With Numerous Look Possibilities
Finishing a mani without a topcoat is like eating dinner without having dessert…or something like that. It sounded better in my head. Anyhoo, this three-piece nail set from Modelones offers both base and topcoat options for a picture-perfect manicure. Whether you feel like you want a glossy finish or a matte finish, this $9 set has you covered, along with a base coat to protect your nails.
Make Your Bath The Bomb
Why take a bath when you can take a bath that’s the bomb? With bath bombs, that is. This set of 24 bath bombs is crafted with essential oils like lavender, lemon, mint, rose, and more. Each bath bomb is individually wrapped, which also makes it convenient for travel. And, hey, let’s talk about the price — just 87 cents per piece. Your favorite Lush bath bombs can’t even come close to that.
Hair Colors Limited Only By Your Imagination
I’ve lost count, but I think I’m on hair color No. 5 over the past year or so. I’ve been blonde, brown, purple, lavender, deep red, and now pink. (Oops, that’s six.) Anyway, none of that would have been possible — safely — without the help of Keracolor’s color + clenditioner. Available in 19 colors, it deposits color while cleaning and conditioning and washes out after roughly 10 to 15 washes. I’m headed back soon for the teal or maybe the emerald.
Push, Pull And Pick
If you’re a poker, a prodder, or a blackhead pusher-outter, you’re going to want this set of skin tools. And, yes, I know you’re not supposed to squeeze on your skin. You’re also not supposed to put cotton swabs in your ears, but we all do that anyway. The various tools are designed for clearing both white acne and blackheads with ergonomic handles and a handy carry-it-all case.
Step Up Your Lash Game
You’ll be well on your way to “lash queen” status with this purchase — a 10-pack of mixed-style lashes that will see you through every occasion. Who needs the expense and upkeep of lash extensions when you can DIY these styles at home for less than $9? A promising review: “I love these eyelashes! They feel so real, and I got so many compliments that I had to order another box just in case I ever run out.”
Collagen Cream For Day And Night
Here’s what kills me about beauty products: There’s this whole regimen you’re supposed to do during the day and then an entirely different regimen you’re supposed to do at night. Who has room for all these products? My bathroom vanity is screaming at me. This collagen anti-aging cream with hyaluronic acid works for day and night with only pure ingredients.
Don’t Take That Tone With Me
My grandmother used to use witch hazel all the time, which I never understood because I thought it smelled awful. Since then, witch hazel products have come a long way thanks in parts to brands like Thayers, which has rose, cucumber, and lavender options. Now, they’ve introduced one with coconut water, which has me thinking of all the tropical vacations. This bottle will only set you back eight bucks.
Build Up Your Brush Collection
Can you ever have too many makeup brushes? I’m saying no. The latest one I’m lusting over is this flat-top kabuki with a hexagon-shaped handle. The shape makes it super easy to hold, and the bristles on the brush itself are both firm and soft, keeping your makeup on your face and not getting sucked down into the brush itself. For just $10, with 15,000 reviews, it’s definitely a safe bet.
It’s America’s Favorite Concealer
Milk has a favorite cookie, so why shouldn’t America have a favorite concealer? Maybelline’s Instant Erase multi-use concealer has certainly built quite a following, including on Amazon, where more than 81,000 people have reviewed it, earning a thumb’s up from a self-professed “makeup snob.” It covers fine lines, blemishes, dark spots, and circles with ease.
Stay With Me: Bio-Oil, But In Gel Form
I’ve been a big fan of Bio-Oil for a long time so imagine my surprise when I discovered Bio-Oil also comes in a dry skin gel. I’m serious; this is not a joke. This product comes in a little pot and contains a mix of Bio-Oils, well, oils, to improve dry skin quickly. Beyond that, Bio-Oil is designed to protect skin’s natural moisture barrier and soothe flaky skin, cracks, and dry spots.
The Eyes Have It
There are a ton of eye creams out there. If you’re over the age of 35, you already know this, and if you’re under the age of 35, you better listen up. This eye cream doesn’t come in chic packaging (although it is quite pretty), but it’s effective. And, it’s apparently pretty popular with 17,000 reviews like this one: “It doesn’t feel greasy, goes on great, and my skin is definitely looking better.”
A Dream Coat For The Frizzies
Florida equals humidity, and humidity equals Florida, making for a rough time for those of us with hair. Color Wow’s Dream Coat is about as close as you’ll get to humidity-proof hair. Apply to towel-dried hair and heat-activated polymers in this breakthrough anti-humidity treatment help to block out moisture and banish frizz. The best part is you only have to use it every 3-4 washes.
It’s the 80s All Over Again With This Hair Lightening Spray
Hello? The 80s is calling, and they want their hair-lightening tricks back. If you’re old enough to remember the Sun-In days, you probably need to take a multivitamin right now. It’s OK; I’ll wait. This hair lightening spray is from Sun Bum, and reviewers say it really works to lighten hair safely and naturally using the power of the sun. It uses the power of Hawaiian lehua honey and lemon to work its magic.
A Natural Glow In The Most Convenient Way
Just when I thought self-tanner couldn’t get easier, Jergens goes and does it again. Initially, it was its first-of-its-kind natural glow formula that delivers gradual color without streaks or weird smells. Now, they’ve created a natural glow version that also moisturizes right in the shower. What?? Oh, hey, and it also firms and reduces the appearance of cellulite, which is reason enough to buy it on its own.
Be Kind To Your Eyes With Burt’s Bees
I love all of Burt’s Bees products for their commitment to using natural ingredients that are good for the environment and good for your skin. Their eye makeup remover pads with kiwi extract have me intrigued, partly because you’ve got enough here for the month for a little over four dollars. One reviewer said: “One pad removed concealer, eye primer, cream shadow, eye shadow, glitter waterproof mascara, colored brow gel, and waterproof brow gel, so I’m happy.”
You’ll Be Giving All The Lip With This Trio
This lip gloss trio is giving me all the childhood vibes. Broadway’s Vita-Lip set includes three glosses with different ingredients for different results. The mint oil has a cooling sensation that refreshes and soothes, the rosehip oil reduces fine lines while imparting moisture, and the coconut oil hydrates and provides shine without stickiness. The set of three is well-priced, too, at just $4.
Glitter A Gogo
Not a glitter gal? Keep scrolling. But, if you are a glitter gal (or guy), this holographic chunky glitter set is everything. You can use it with your existing makeup, body lotions, or even hair products. I find the most use in nail art application. The set of 12 is just $12 — so $1 per jar — which you’d be hard-pressed to find anywhere, even in the big-box craft stores.
A Cult-Favorite Sugar Scrub
I know people who like Tree Hut sugar scrubs, and then I know people who love Tree Hut sugar scrubs. Personally, it’s been years since I’ve tried any of them, but I’m itching to buy this coconut lime version. It’s the perfect fragrance for summer and has its signature naturally-derived ingredients like organic shea butter to exfoliate, cleanse and nourish your skin.
You’re Dead (Sea Mud Mask) To Me
The benefits of Dead Sea mud have long been known in the skincare community, and brands like New York Biology and others are getting into the game by adding them to products like this mud mask. Use it to banish acne, deeply clean your skin and reduce your pores with just twice-weekly application. The mask draws out oils and toxins and works on every skin type from oily to dry.
Try The Naked Basics
Nobody needs an eyeshadow palette with 25+ shades, do they? Whether you’re an eyeshadow hoarder or a minimalist, you’ll be drawn to this chic set of neutrals from the eyeshadow palette gods known as Urban Decay. The Naked palettes in all their various forms have taken makeup lovers by storm for years; this set gives you just the basics in a highly portable package.
Bad Hair Day? Throw A Wig On It
Some people throw on a ballcap when they’re having a bad hair day. I’m considering throwing on a wig — not even lying. With beautiful wigs like this one on Amazon for $24, why not? It comes in a variety of shades (even pink!) with the perfect set of bangs. Next time you’re thinking about cutting your own, just don’t. Grab this wig and change up your look entirely, with no regret in the morning.
Get Steamy In The Shower
What could make a shower more relaxing than the addition of an aromatherapy experience? These shower tablets are designed to dissolve in your bathtub and release potent aromatherapy essential oils that will help you immerse in deep relaxation. (These are also great for nasal congestion, too! Look at you, cold and flu season.) A pack of 15 will run you about $2 per steamer.
Soak Up Oil With This Volcanic Rock Roller
What is this sorcery?! I’ve always been one to carry blotting papers with me to erase shine throughout the day, but a reusable roller ball design sounds much more appealing — plus, no trash to throw away. Made of real volcanic stone, this roller from Revlon is like a combo blotting tool and a mini-facial massager, thanks to the rolling sensation when it’s being used.
Scrub-A-Dub-Dub
Speaking of massages, that three-minute scalp massage you get at the salon is well worth the price of the entire visit. Now you can simulate it at home yourself with this $8 shampoo brush and scalp massager. Available in three fashion colors and black, the massaging bristles not only get your hair squeaky clean but also give you a mini massage — a great way to wake up in the morning.